Search engine optimization or SEO is an important aspect of an online business which should be given much attention from the very start. The success of a blog or website will greatly depend on one’s effort to be found on the internet.
SEO, in the simplest term, is the process of getting your business, blog/website found on the search engines like Google, Yahoo or Bing. It involves proven strategies that can make Google display your blog/website oh their search results when anyone searches for certain keywords or key phrases related to your blog/business.
The ultimate goal of search engine optimization is to land on the number 1 spot of search engine results. Watch this illustration as I show you some keywords that I currently dominate on Google and other search engines.
In the above video, I have demonstrated personal examples of keywords and phrases that I currently dominate. If you are a business owner, can you imagine the benefits and advantages of having SEO knowledge and skills? Can you use it against your competition?
SEO as an Advantage for Business Owners
Nowadays, almost everyone searches the internet first before making a purchase. Online presence of your products and services can absolutely convert to more sales. Web presence could mean more profits.
Having a search engine optimized website or blog could reach a larger audience with lower cost of advertising in the long run.
Are you being found online? Do you have you own business website? If YES, that’s good.
But having a website does not guarantee that you’d be found by your target market. Proper SEO is needed to drive traffic for you to reach your desired conversion. Having a blog which targets relevant keywords to your business will be helpful.
SEO for Business Illustrated
Let’s say you own a web design company in the Bicol region (By the way, it is found in the Philippines composed of six provinces, namely, Albay, Camarines Norte, Camarines Sur, Sorsogon, Catanduanes and Masbate). Your target customers would probably be those business owners, professionals or individuals wanting to have their own website for more exposure.
Now let’s write down some of the possible keywords/phrases that possible customer would type on Google.
Here are some possible search terms:
1. Web designer bicol
2. Bicol web design
3. Web designer in bicol
4. Web design bicol
5. Website designer in bicol
6. bicol based web designer
7. bicol web designer
8. bicolano web designer
Now, please open www.google.com and type each terms above.
What do you notice?
One website dominates the search engine results and that is Bicol Web Design.
And that’s the essence of search engine optimization. You should be on top of Google search engine results when customers go online ready to buy and searching for recommendations. This is applicable all business owners, professionals, bloggers and artists as well.
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