Youtube is celebrating its fifth year in business and I was browsing through the site when I saw their featured videos called “My Youtube Story”. The featured videos where creatively made by Stephen Higgins, a filmmaker based in New York City.
Ryan Higa
One story caught my attention, the story about Ryan Higa. But who is he aside from being good-looking and look-a-like of Filipino young actor Robi Domingo (PBB Teen Edition)?
Robi Domingo (Ryan Higa Look-A-Like)
Well, I learned that he is YouTube’s most subscribed user of all time (as of May 2010). He has 2,265,541 subscribers as of writing this article. And this intrigued me a lot as a social media practitioner and internet marketing consultant.
Ryan Higa Youtube
Video marketing is one of the most effective marketing tools these days. And being the most subscribed user has a lot of advantages and benefits.
Aside from having fans, he could be an effective endorser of products. Just think of the reach of his videos. Because of this Ryan and his friends became instant celebrities and even made their own movie.
I got hooked and spent hours watching his cool creations.
Here are some of Ryan Higa’s episodes, I’m sure you’ll love them:
How to be Ninja – a video about how to be a ninja.
How to be Gangster – a video about how to be a gangster.
How to be Emo – a video about how to be an emo.
How to be Nerd – a video about how to be a nerd. (private)
How to be UFC Fighter – a video about how to be a UFC fighter guest starring B.J. Penn. (private)
How to be at the Premiere – a video about how to be at the premiere of Ryan and Sean’s Not so Excellent Adventure.
He has also created spoofs of commercials:
The iPod Human – a parody of Apple’s iPod, and all other spin-offs of it, including the iPod Touch and the iPod Nano.
The ShamWOOHOO! – a parody of the ShamWow!
ChildrensBop! – a parody of the Kidz Bop series.
The Portobello Mushroom Burger – a comedy advertisement for the new Carl’s Jr. Portobello Mushroom Burger.
The Big Bouncing Inflatable Green Ball – a comedy advertisement for a big, green exercise ball.
Hook on Fonik – a parody of Hooked on Phonics.
I broke my Nexus One! – a comedy advertisement for the new Nexus One. Ryan accidentally dropped his phone during filming.
BEST DANCE CREW – an advertisement parody of Quest Crew.
The Snuggo – a parody of the Snuggie.
And spoofs of movies:
Movies in Minutes: Titanic – a short spoof of Titanic.
Movies in Minutes: The Grudge – a short spoof of The Grudge.
Movies in Minutes: Twilight – a short spoof of Twilight.
Movies in Minutes: Harry Potter – a short spoof of the Harry Potter film series.
Movies in Minutes: X-Men Origins: Wolverine – a short parody of X-Men Origins: Wolverine.
Movies in Minutes: Transformers: Revenge of the Household Objects – a short spoof of Transformers: Revenge of the Fallen.
Movies in Minutes: Saw 12 – a short spoof of the Saw film series.
Movies in Minutes: New Moon – a short spoof of the New Moon trailer.
Visit his Official website at http://ryanhiga.net/ for his comprehensive video list and leave some comment.
Many are asking, “Is he a Filipino?” – No, he’s not. He’s Japanese-American.
Here’s the Youtube feature by the way:
